The FinTech Report Podcast: Episode 37: Interview with Pascale Helyar-Moray, Founder, Super Rewards

Australian FinTech
2 min readJul 5, 2023

Super Rewards can help bridge Australia’s gender ‘Super Gap’

We’ve all heard of the gender pay gap, but what about the ‘Super Gap’ where women have significantly lower balances of Superannuation at retirement than men?

Super Rewards wants to help fix this — in this podcast interview Glen Frost interviews Pascale Helyar-Moray on how Super Rewards links e-commerce (instant rewards) with Superannuation (long term rewards).

Super Rewards is an elegant solution to help fix a long standing and complex problem.

PLUS: listen to the end of the podcast with a special offer from Pascale and Super Rewards!

Pascale Helyar-Moray has 25 years financial services marketing and brand-building experience. A seasoned entrepreneur, she is CEO & Founder of Super-Rewards, a platform where you earn cash back in your super from your everyday spend, both instore and online.

Previously Pascale held senior marketing roles for JPMorgan Asset Management, BT Financial Group and BNP Paribas. Her recent advisory experience includes ResMed Ventures, Investment NSW, and the Australian Gender Equality Council.

In this podcast, we discuss:

Pascale’s background

What problem is Super Rewards solving for?

What are you trying to achieve short term? Versus long term?

Superannuation has an ‘image’ problem. What is one thing Super Rewards can do to fix it?

How important are partners? (CAR/AFSL, technology partner)

What have been Pascale’s key learnings and lessons?

Surely Federal Government would love Super-Rewards? It’s helping Australians have more in their retirement pot and taking the load off them in future. How Superannuation is a system designed by men, for men, and what women who take career breaks to raise children and/or be stay at home partners, can do to ensure they are not left behind.

Vision for the future and role of Government.



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